For years, Fiat has been dedicated to reducing the environmental impact of its activities. Everyone at the Group strives toward this goal daily and the dealer and service network is also being increasingly involved. As part of this process, Iveco launched the New Dealer Identity initiative across its entire network of dealers and authorised service centres. The objective of the initiative is to update and strengthen the company’s image to correspond with the new image of its products.
Consistent with a responsible approach to business, the company renovates buildings using materials that save energy and require less maintenance. This project has already been launched at 30 sites and will be rolled out at another 10 in 2010.
Fiat Group Automobiles also has plans to promote environmental responsibility throughout its network, and in 2010 it will disseminate specific guidelines with instructions for materials, equipment and operating processes to be used in the design of new buildings for corporate-owned dealerships.