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Fiat
Practical, versatile and responsive. Suited to customers who are increasingly in tune with environmental issues and technological innovation. The brand has always produced models which offer practical and affordable technological solutions, while remaining faithful to the tradition of Italian design. In recent years, the brand has also focused increasing attention on the ecological profile of its products. A constant commitment to the pursuit of concrete solutions, deployable now, has led to Fiat having the lowest average CO 2 emissions among the top selling brands in Europe for three consecutive years (source: JATO Dynamics). During 2009, Fiat presented the 500C, the convertible version of the latest icon of Fiat’s success; the Punto Evo, successor to the Grande Punto, and the new Doblò, an MPV designed for the modern family. These three models further enlarged an extensive product range which extends from the agile Panda and 500 city cars to modern, versatile models such as the Grande Punto, Bravo and new Croma, the Multipla, the ideal vehicle for travelling in company, as well as the original Fiat Qubo. Through its Natural Power line, Fiat also offers the most extensive range of bifuel vehicles (7 models). |
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Alfa Romeo
Sportiness, technology, comfort and elegance come together in the unique design and personality characteristic of Alfa Romeo, the historic Italian marque that in 2009 celebrated a century of success. It continues to embody the distinctive values recognized by generations of car enthusiasts: agility, spirit, allure. That allure comes from the combination of sensual proportions with state-of-the-art technology that offers optimum power and fuel consumption and ecological performance. The iconic styling and technical specifications of the brand’s 8C Competizione supercar served as the inspiration for the “baby” MiTo, named “Auto Europa 2009”, and the new Giulietta, which debuted in Geneva in March 2010. These models accompany the spirited 159, Spider, the all-time classic of Italian motoring, Brera, the true embodiment of style, and the sporty GT. |
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Lancia
More than a century of class and exclusivity: the hallmarks of Lancia. Its models have an elegance which adapts to everyday life. Cars which personify an unmistakeable Italian style: the compact Ypsilon, the Musa city limousine, the Delta, an historic name symbolic of distinctiveness and difference, in addition to the strength of an offering which blends alluring style with an audacious and innovative temperament. These values are also reflected in the new bifuel (LPG/gasoline) ECOchic version available for all Lancia models beginning in 2009. This line represents an innovative concept in automobiles which are eco-friendly, luxurious but affordable, responsive yet fuel efficient. |
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Abarth
From its relaunch in 2007, Abarth again became immediately synonymous with sporting emotion and grit, returning with a modern interpretation of all of its traditional products. In addition to cars such as the Grande Punto and the 500 Abarth, packed with technology and performance derived from the world of motor racing, the line up also includes conversion kits and exclusive versions for racing enthusiasts. Abarth has made competition racing more accessible with spirited cars such as the 500 Abarth Assetto Corse, single-make championships and an extensive distribution network. Competitive racing took centre stage in 2009 with the launch of the Abarth 500 Trophy, the victory in the European Rally Championship with the Abarth Grande Punto S 2000 and the presentation of the Abarth 500 R3T, created for the world of rally driving. |
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Fiat Professional
The relationship between Fiat Professional and its customers is one of partnership. The mission of Fiat Group Automobiles’ light commercial vehicles brand, in fact, is to work side-by-side with small and large companies in growing their businesses. Customers seeking productivity, ease of use and fuel efficiency rely on the know-how and innovation of Fiat Professional, an ally for businesses as they confront the challenges of the market. From the Fiorino, Scudo and Ducato to the new Doblò Cargo, the brand offers vehicles capable of meeting every need, both professional and personal. These vehicles have achieved both market success and critical acclaim. In 2009, in fact, the brand reconfirmed its position as leader in Italy and achieved second place in Europe. In the past four years, it has also been awarded the title of “International Van of the Year” three times for the Doblò Cargo (2006), Scudo (2008) and Fiorino (2009). |
(1) Includes capitalised R&D and R&D charged directly to the income statement. |
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Maserati
A marque which has always produced captivating and technologically advanced saloons, often derived from the experience gained on the racetrack. In fact, Maserati has a long racing tradition which continues today with the MC12, winner of 12 international titles over the last 5 years in the FIA GT Championship series. In January 2009, Maserati presented the Quattroporte Sport GT S, the best optimization ever achieved by Maserati between a luxury sedan and a sports car. March saw the debut of the GranTurismo S Automatic, a powerful 8-cylinder with self-adapting automatic transmission and, in September, the brand’s first ever 4-seater cabriolet was released. The versatile, exclusive GranCabrio joins the Quattroporte and GranTurismo to complete the Maserati range. |
(1) Includes capitalised R&D and R&D charged directly to the income statement. |
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Ferrari
The road cars produced by the Maranello based company are, by definition, the most prestigious examples of Italian technology and craftsmanship: exclusive cars without equal. Their genealogy is inextricably linked to the carmaker’s experience in competitive racing: Formula 1, in particular, where the Scuderia Ferrari is the only team to have participated in every world championship and is also winner of the greatest number of titles (16 times winner of the Constructors’ Championship and 15 times winner of the Drivers’ Championship). Faithful to its vocation as maker of sports cars which represent excellence in both technology and style, in 2009 Ferrari presented a new mid-rear mounted 8-cylinde r model. The 458 Italia evokes Italy not only in name, but also in the values it embodies: reativity and a capacity to innovate. |
(1) Includes capitalised R&D and R&D charged directly to the income statement. |
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